Nickelodeon (1976) was aptly named after the first small theaters that ran short movies continuously (so-called because of the standard 5 cent admission). By the time Bogdanovich was ready to make the film, however, he no longer had the creative control he needed to make this pet project work the way he envisioned it. Bogdanovich made a big critical and commercial splash with three features in a row, The Last Picture Show (1971), What's Up, Doc? (1972), and Paper Moon (1973). His stock fell considerably, however, with the failure of his subsequent productions, Daisy Miller (1974) and At Long Last Love (1975). As a result, the producers of Nickelodeon insisted he shoot in color in the studio rather than on location in black and white, which the director felt would have conveyed more of the feel of the period.
In the process of bringing the work to the screen, Bogdanovich also veered away, either by choice or the producer's request, from his original concept of a straight drama featuring lesser-known actors John Ritter and Jeff Bridges of The Last Picture Show. What he ended up with was a story that took on various tones, ranging from serious drama to slapstick comedy that most reviewers found poorly balanced and executed. He was also forced to use bankable names, albeit ones he had worked with previously - Burt Reynolds and the stars of Paper Moon, Ryan O'Neal and his daughter Tatum, who had won a Best Supporting Actress Oscar® for that picture. To achieve some of his original intentions, Bogdanovich and director of photography Laszlo Kovacs worked out a color scheme for the film, foregoing primary colors for a warmer, more monochromatic look in earth tones. But in the end, he felt that what was released was "just another Hollywood picture about the silent era." He got some satisfaction eventually when his director's cut of the film was presented in a black and white print at a Bogdanovich retrospective in San Francisco in 2008.
Although Bridges is nowhere to be seen, Ritter did get a supporting role as the camera operator who teaches lawyer-turned-fledgling-director O'Neal the basics of filmmaking. Also conspicuously absent was Bogdanovich's then on-again-off-again sweetheart Cybill Shepherd, the model-turned-actress who made her debut in The Last Picture Show and starred in the ill-fated Daisy Miller and At Long Last Love. Reports conflict about her involvement in this project (or lack thereof). Some say the director was told by producers he couldn't use her, which led to tension between the lovers and a less-than-pleasant time for Bogdanovich during production. In her autobiography, however, Shepherd claims she turned down the role of the hopeful young actress played by newcomer Jane Hitchcock, another model and a friend of Shepherd, who reportedly suggested her for the part.
Burt Reynolds had also starred in At Long Last Love, Bogdanovich's tribute to the musicals of the 1930s, but with the success of such movies as Deliverance (1972) and The Longest Yard (1974), he had considerably more box office clout than his former leading lady. He had also just completed his first feature film as director, Gator (1976), which may have led to some exhaustion during production on Nickelodeon. Reynolds collapsed suddenly on the set one day, and although doctors could find nothing wrong with him, shooting had to be rescheduled to give him two weeks rest. Rumors about serious health concerns flew around Hollywood, and in order to lay them to rest and convince insurance companies he could still work, Reynolds submitted to a series of tests, including a catheterization, to prove he did not have a heart condition.
Whatever other failings may be evident in Nickelodeon, Bogdanovich's affection for and vast knowledge of movies can be seen throughout, making it a loving tribute and an entertaining inside look at the beginnings of the industry. In the story, the central characters, who have been toiling away at quickie shorts, go to see D.W. Griffith's landmark feature The Birth of a Nation (1915). Using footage from a special tinted archival print of the film, Bogdanovich and his actors convey the sense of excitement and wonder that accompanied the release of Griffith's film and the momentous change in the art and business of moviemaking that it signaled. After the fictional screening in the movie, the producer Cobb (played by Brian Keith), suddenly realizing the power of the medium, remarks that filmmakers are "giving people little pieces of time that they never forget," a quote taken from an early Bogdanovich interview with James Stewart.
As a further homage to his early heroes and inspirations, the end credits of Nickelodeon include "special thanks" to Allan Dwan and Raoul Walsh.
Director: Peter Bogdanovich
Producers: Robert Chartoff, Irwin Winkler, Frank Marshall
Screenplay: Peter Bogdanovich, W.D. Richter
Cinematographer: Laszlo Kovacs
Editing: William Carruth
Art Direction: Richard Berger
Original Music: Richard Hazard
Cast: Ryan O'Neal (Leo Harrigan), Burt Reynolds (Buck Greenway), Tatum O'Neal (Alice Forsyte), Brian Keith (H.H Cobb), Stella Stevens (Marty Reeves), John Ritter (Franklin Frank).
C-122m.
by Rob Nixon
