The Horse in the Gray Flannel Suit


1h 50m 1968

Brief Synopsis

Frederick Bolton has to solve two problems. First, his boss has instructed him to come up with a reasonable campaign to promote a new product, a stomach pill named "Aspercel" - by tomorrow. The second problem is Fred's daugther, Helen. She is absolutely fond of horses, takes riding classes and has already had decent success in some competitions. Her biggest wish is to own a horse herself, a dream her father cannot afford at all. Now Fred tries to solve both problems at once by simply combining them: A horse named "Aspercel", ridden by his daugther should bring the name of the pill into the papers and make Helen happy, too. But there's still one more obstacle: Helen and Aspercel of course have to win a few prices to make this idea work...

Film Details

Also Known As
Year of the Horse
MPAA Rating
Genre
Adaptation
Comedy
Drama
Release Date
Jan 1968
Premiere Information
New York opening: 20 Dec 1968
Production Company
Walt Disney Productions
Distribution Company
Buena Vista Distribution Co., Inc.
Country
United States
Screenplay Information
Based on the novel The Year of the Horse by Eric Hatch (New York, 1965).

Technical Specs

Duration
1h 50m
Sound
Mono
Color
Color (Technicolor)

Synopsis

Madison Avenue advertising executive Fred Bolton, a Connecticut widower living beyond his means, is beset by two major problems: first, unless he comes up with a highbrow gimmick to publicize a sour-stomach remedy called Aspercel, his tyrannical boss, Tom Dugan, will fire him; second, his teenaged daughter Helen has run up a $900 bill at Suzie Clemens' riding academy. In the hope of solving both his problems at the same time, Fred gets Dugan to buy a horse, names it Aspercel, and then persuades Suzie to train Helen for all the fashionable horse shows. Helen does begin to win ribbons, but the amount of publicity is below Dugan's expectations. When Helen learns that her father's job is at stake, she falters under pressure and fails to win an important match. Suzie, however, realizes Aspercel's potential when the animal carries Fred over a 7-foot wall and tops that by out-racing a police car. Volunteering to ride Aspercel in the International Horse Show in Washington, Suzie suggests that her ex-fiancé, Archer Madison, be brought in as trainer. Suppressing his jealousy of Archer, Fred reluctantly agrees. As the result, Suzie and Aspercel win the championship, and all ends happily as Fred is rewarded with both a promotion and Suzie's love.

Film Details

Also Known As
Year of the Horse
MPAA Rating
Genre
Adaptation
Comedy
Drama
Release Date
Jan 1968
Premiere Information
New York opening: 20 Dec 1968
Production Company
Walt Disney Productions
Distribution Company
Buena Vista Distribution Co., Inc.
Country
United States
Screenplay Information
Based on the novel The Year of the Horse by Eric Hatch (New York, 1965).

Technical Specs

Duration
1h 50m
Sound
Mono
Color
Color (Technicolor)

Quotes

You blew Helen's medal for good. One more like that it's the glue factory - for both of us.
- Fred

Trivia

Notes

Location scenes filmed at Disney's Golden Oak Ranch near Newhall, California, and at the International Horse Show in Washington, D. C. The working title of this film is Year of the Horse.

Miscellaneous Notes

Released in United States Winter December 1968

Released in United States Winter December 1968