Czech Dream


1h 27m 2004

Brief Synopsis

Two Czech film students try to explore their country's breakneck rush towards consumerism by setting up and documenting the country's biggest public hoax. After a makeover transforming them into sharp young executives, the filmmakers plot the fake opening of "Czech Dream," a big-box megamall, comple

Film Details

Also Known As
Cesky Sen
MPAA Rating
Genre
Documentary
Foreign
Release Date
2004
Production Company
Spi International
Distribution Company
SchwarzSmith/Taskovski Films; Gutek Film Sp. Z O.O.; Hart Sharp Entertainment; Polyfilm Verleih Gmbh; Realfiction Filmverleih; Thunderbird Releasing

Technical Specs

Duration
1h 27m

Synopsis

Two Czech film students try to explore their country's breakneck rush towards consumerism by setting up and documenting the country's biggest public hoax. After a makeover transforming them into sharp young executives, the filmmakers plot the fake opening of "Czech Dream," a big-box megamall, complete with a clever ad campaign that promises $19 TVs and 10-cent mineral water, even as it uses the latest in ironic posturing to tell shoppers "Don't Go" and "Don't Spend." Word of this "Supermarket for a Better Life" saturates radio and TV, as Prague is blanketed with flyers and billboards. But will anyone actually fall for it and show up at the opening? And if they do, what then?

Film Details

Also Known As
Cesky Sen
MPAA Rating
Genre
Documentary
Foreign
Release Date
2004
Production Company
Spi International
Distribution Company
SchwarzSmith/Taskovski Films; Gutek Film Sp. Z O.O.; Hart Sharp Entertainment; Polyfilm Verleih Gmbh; Realfiction Filmverleih; Thunderbird Releasing

Technical Specs

Duration
1h 27m

Quotes

Trivia

Miscellaneous Notes

Released in United States 2010

Released in United States August 2004

Released in United States November 2004

Released in United States on Video December 4, 2007

Released in United States September 7, 2007

Released in United States Summer June 15, 2007

Shown at Hot Docs Canadian International Documentary Film Festival (Ripping Reality) April 29-May 9, 2010.

Shown at the Locarno International Film Festival August 8-14, 2004.

Released in United States 2010 (Shown at Hot Docs Canadian International Documentary Film Festival (Ripping Reality) April 29-May 9, 2010.)

Released in United States Summer June 15, 2007

Released in United States August 2004 (Shown at the Locarno International Film Festival August 8-14, 2004.)

Released in United States September 7, 2007 (Los Angeles)

Released in United States November 2004 (Shown at AFI/Los Angeles International Film Festival (DOC) November 4-14, 2004.)

Released in United States on Video December 4, 2007