Our Brand is Crisis


1h 27m 2005

Brief Synopsis

An adventure following James Carville and a team of U.S. political consultants as they travel to South America to help Gonzalo Sanchez de Lozada (a.k.a. 'Goni') become President of Bolivia. Goni, is seen by his American strategists as a progressive idealist trying to liberalize business practices an

Film Details

MPAA Rating
Genre
Documentary
Political
Release Date
2005
Distribution Company
Koch Lorber Films, LLC; Eone

Technical Specs

Duration
1h 27m

Synopsis

An adventure following James Carville and a team of U.S. political consultants as they travel to South America to help Gonzalo Sanchez de Lozada (a.k.a. 'Goni') become President of Bolivia. Goni, is seen by his American strategists as a progressive idealist trying to liberalize business practices and strengthen democracy. However to many Bolivians, he is a Clintonesque neo-liberal allied too closely with the U.S. With little chance of re-election Starting with a country in upheaval, we see bloody riots break out in the streets of La Paz, with people throwing stones at the presidential palace as they call for the government's downfall. Flashing back a year, we begin to see the events that led to the bloody tragedy. Goni is on the campaign trail, promising to solve Bolivia's devastating economic crisis if he is elected. Behind the scenes are Jeremy Rosner, Tad Devine, and others from the Greenberg Carville Shrum firm, the American advertising experts hired to sell Goni to the people. With unprecedented access to situations that occur all the time in the United States, but which we're never allowed to see, the chronicle follows detailed media coaching with the candidate, secret focus groups, and emergency ad-making sessions that alter the message to fit the moment. Following the journey to its surprising finish, it is a story for our time about Americans trying to spread democracy overseas.

Film Details

MPAA Rating
Genre
Documentary
Political
Release Date
2005
Distribution Company
Koch Lorber Films, LLC; Eone

Technical Specs

Duration
1h 27m

Quotes

Trivia

Miscellaneous Notes

Released in United States Spring March 1, 2006

Released in United States April 14, 2006

Released in United States on Video September 5, 2006

Released in United States 2005

Released in United States March 2005

Released in United States June 2005

Shown at New Directors/New Films Series at the Film Society of Lincoln Center March 23-April 3, 2005.

Shown at South by Southwest Film Festival (In Competition) March 11-19, 2005.

Shown at SILVERDOCS:AFI/Discovery Channel Documentary Festival June 14-18, 2005.

Feature directorial debut for Rachel Boynton.

Released in United States Spring March 1, 2006

Released in United States April 14, 2006 (Los Angeles)

Released in United States on Video September 5, 2006

Released in United States 2005 (Shown at New Directors/New Films Series at the Film Society of Lincoln Center March 23-April 3, 2005.)

Released in United States March 2005 (Shown at South by Southwest Film Festival (In Competition) March 11-19, 2005.)

Released in United States June 2005 (Shown at SILVERDOCS:AFI/Discovery Channel Documentary Festival June 14-18, 2005.)