From Now On


60m 1937

Film Details

Release Date
Jan 1937
Premiere Information
New York opening: May 1937
Production Company
General Electric
Country
United States

Technical Specs

Duration
60m

Synopsis

Products made by General Electric are exhibited in a story involving a romance between a young woman who wants a modern home and a man who is unable to make up his mind.

Film Details

Release Date
Jan 1937
Premiere Information
New York opening: May 1937
Production Company
General Electric
Country
United States

Technical Specs

Duration
60m

Quotes

Trivia

Notes

According to a Hollywood Reporter news item appearing during production, this "commercial" film would not be exhibited in theaters, but would be shown privately for General Electric sales and customer groups. Film Daily reported in May 1937 that it was exhibited at Center Theater in New York without charge and that General Electric planned to show the film "around the country through dealers, clubs, etc." Film Daily further noted that this film "is believed typical of the sort of film that will be used in commercial television." Hollywood Reporter stated that the film's budget was $200,000, that it would be made in two weeks, and that Irvin S. Cobb was the "first name of star caliber to be grabbed off by the expanding commercial films field."