Criez-le sur les toits!
Cast & Crew
Karl Anton
Saint-granier
Robert Burnier
Simone Héliard
Paul Pauley
Edith Méra
Film Details
Technical Specs
Synopsis
A very modern publicity agent, Jules Petitpon, tries to market a product with Martin, Jr., son of a soap manufacturer, which does not exist: nudist's soap. Martin had been fired from his father's firm after his father signed an anti-advertising pact with his rival, Paix. During a press reception, a journalist asks what ingredients make up the soap which everyone is talking about. Jules ignores the question, but when a drop of the journalist's ink falls upon the coat of a woman, the journalist insists that they bring out the new soap for a try. Jules asks his employees, who appear half nude, to fetch the soap. Eventually, the soap is a success due to Jules's publicity campaign and the help of Martin's secretary Renée, who has stuck by him. Because of his son's success, Martin, Sr. is won over to the idea of advertising.
Director
Karl Anton
Cast
Saint-granier
Robert Burnier
Simone Héliard
Paul Pauley
Edith Méra
Jacques Varenne
Hubert Daix
Frank Maurice
Georges Cahuzac
Film Details
Technical Specs
Quotes
Trivia
Notes
Reviews translate the English title as "Shout It from the Housetops." No information has been located concerning the titles of the songs in the film. Two earlier English-language films based on the same source were the 1919 Famous Players-Lasky Corp.'s It Pays to Advertise, which was directed by Donald Crisp and starred Bryant Washburn and Lois Wilson, and the 1931 Paramount film of the same title, directed by Frank Tuttle and starring Norman Foster and Carole Lombard.
