Everybody's Doing It
Brief Synopsis
Cast & Crew
Christy Cabanne
Preston Foster
Sally Eilers
Cecil Kellaway
Lorraine Krueger
William Brisbane
Film Details
Technical Specs
Synopsis
As a result of his excessive drinking and cocky attitudes, Bruce Keene, a talented commercial artist, loses his job at Beyers and Company, where his frustrated but devoted fiancée, Penny Wilton, also works. Coerced into doing a "portrait" of a drunk at his favorite club, Bruce draws a series of pictures that translate into the phrase, "You are a donkey." Impressed by the pictograph, Penny convinces Bruce that they should sell the idea of a weekly picture puzzle contest to Mr. Beyers as part of a promotional scheme for Beyer's cereal product, "Tantalizing Tasties." At first skeptical, the wary Mr. Beyers finally gives in to Penny and Bruce, and announces the terms of the contest. To win the $200,000 prize, contestants must solve Bruce's thirty pictographic clues, which are printed weekly on boxes of "Tantalizing Tasties," and mail in their answers on the cereal's boxtops. An instant success, the contest attracts the attention of racketeer Steve Devers, who hires experts to solve the puzzles and then sells their answers to the contest-crazy public. After a few weeks of drawing, however, Bruce falls into his old drinking habits and stops producing clues. Determined that Bruce finish the job, Penny hires Softy Blane, a Devers henchman whose sister Bubbles, a dopey nightclub performer, is infatuated with the artist, to whisk Bruce away to a country health farm. Imprisonment fails to stimulate Bruce, however, until Softy, who is intent on stealing the puzzle answers, kidnaps him in earnest and takes him to Devers' hideout. At Devers', Bruce draws and sends a series of clues, which Penny and the police finally decipher as the hideout's location. Devers, meanwhile, reads about the kidnapping and races to stop Softy from implicating him in the crime. After an extended brawl between the racketeers and the police, Bruce is rescued. Cured of his drinking, Bruce marries Penny.
Director
Christy Cabanne
Cast
Preston Foster
Sally Eilers
Cecil Kellaway
Lorraine Krueger
William Brisbane
Richard Lane
Guinn Williams
Arthur Lake
Solly Ward
Frank M. Thomas
Herbert Evans
Jack Carson
Fuzzy Knight
Willie Best
Crew
George Beck
Hal Borne
J. Robert Bren
Samuel J. Briskin
Shelby C. Chapman
Ted Cheesman
Feild M. Gray
Mort Greene
Edmund Joseph
Nicholas Musuraca
Van Nest Polglase
Renié
Harry Segall
William Sistrom
Frank Tours
Paul Vogel
Film Details
Technical Specs
Quotes
Trivia
Notes
The working title of this film was Easy Millions. Several trade papers commented on the fact that this film "cashes in on the current rage for puzzle-solving, as capitalized on by big national advertisers." Hollywood Reporter news items add Fred Kelsey, John Kelly and Monte Vandergrift to the cast, but their participation in the final film has not been confirmed.
