Alan L Cohen
Biography
Filmography
Biography
Harvard Business School graduate, a specialist in marketing who, after a stint with CBS's consumer magazine division, began his tenure at NBC in operations, technical services and marketing as part of the corporate staff of NBC News. Cohen's work later broadened to include all of NBC, for whom he organized a department for new business development and later helped create promotional partnerships with advertisers on the network. He has overseen the input of sales information to the programming process and has worked to integrate the network's marketing with multi-media programs. In the summer of 1991 Cohen was appointed senior vice president in charge of NBC's marketing, handling all consumer and sales promotions to advertisers and network affiliates.
Life Events
