Ja Rule


Rapper

About

Also Known As
Jeffrey Atkins
Birth Place
Queens, New York, USA
Born
February 29, 1976

Biography

Ja Rule began his chart rule in the late '90s, as a rapper/producer who matched a hardcore sensibility with a surefire commercial touch. A Queens native, Rule (real name Jeffrey Bernard Atkins) worked early on with fellow hip-hop giants, cutting his first single, Mic Geronimo's "Time to Build," alongside fellow guests Jay-Z and DMX. His debut album 1999's Venni Vetti Vecci matched the es...

Family & Companions

Aisha Atkins
Wife
High school sweathearts; married in 2001.

Biography

Ja Rule began his chart rule in the late '90s, as a rapper/producer who matched a hardcore sensibility with a surefire commercial touch. A Queens native, Rule (real name Jeffrey Bernard Atkins) worked early on with fellow hip-hop giants, cutting his first single, Mic Geronimo's "Time to Build," alongside fellow guests Jay-Z and DMX. His debut album 1999's Venni Vetti Vecci matched the established East Coast rappers for toughness and street smarts, selling platinum and hitting #3 on Billboard's Hot 100. While there were no softer tracks on the debut, the followup Rule 3:36 was a little more pop-friendly, including the first of his duets with female artists (Christina Milian on "Between Me and You", Li'l Mo on "I Cry"). Even the more characteristic "F--k You" turned out to have hit potential, once he reworked it under the title "Furious." He'd make a trademark out of the duets, and continue to mix his albums with hardcore tracks and R&B crossovers. 2001's Love is Pain was his most successful album with two Number One duet hits, "Always on Time" with Ashanti and a remix of "I'm Real" with Jennifer Lopez. He'd be all over the charts for the next two years, in the company of Bobby Brown ("Thug Lovin'"), Fat Joe ("What's Luv?"), Mary J. Blige ("Rainy Dayz") and again with Ashanti ("Mesmerize"). By now Rule was doing so well that somebody was bound to start dissing him-and 50 Cent did, not only dropping various insults at Ja Rule (claiming, for one thing, that he'd stolen Tupac Shakur's act) but getting his allies Eminem, Dr. Dre and Busta Rhymes to do the same. Ja Rule responded with Blood in My Eye, an all-hardcore album despite its lack of crossover tracks went Top 10-as did the followup, R.U.L.E., which brought back the mix of love songs and tougher material. Bigger trouble came in 2011, when he had a fallout with Universal Records and launched his own Mpire Music Group label; the album Pain is Love 2 fell prey to numerous delays and was the first flop of his career, only making it to #197 on the Billboard chart. Worse, he began a two-year prison sentence for gun possession and tax evasion. After his release in May 2013 he kept a relatively low profile, putting much of his energy into a reality TV show, Follow the Rules, that was co-produced by Queen Latifah and aired on MTV. The show was a mixed success at best and though a second season was teased, it never appeared. He also starred in an obscure movie, "I'm in Love With a Church Girl" (2014), that reflected his Christian faith. More successful was a further Ashanti duet, "Helpless," that appeared on The Hamilton Mixtape. The long-delayed followup to Pain is Love 2 was promised in 2015 under the name Genius Loves Company; retitled Coup de Grace, it was delayed to 2017. Rule claimed in interviews that it would be his last album.

Filmography

 

Cast (Feature Film)

Once Upon A Time In Brooklyn (2013)
The Cookout 2 (2011)
The Furnace (2008)
Assault on Precinct 13 (2005)
The Cookout (2004)
Shall We Dance (2004)
Beef (2003)
Scary Movie 3 (2003)
Half Past Dead (2002)
Nick Frazier
The Fast and the Furious (2001)
Turn It Up (2000)
Backstage (2000)
Himself
Da Hip Hop Witch (1999)
Everybody's All-American (1988)

Music (Feature Film)

More Than a Game (2009)
Song
More Than a Game (2009)
Song Performer
Biker Boyz (2003)
Song Performer
Biker Boyz (2003)
Song
Juwanna Mann (2002)
Song
Double Take (2001)
Song
Double Take (2001)
Song Performer
Exit Wounds (2001)
Song Performer
The Fast and the Furious (2001)
Song Performer
Next Friday (2000)
Song Performer
Next Friday (2000)
Song
Turn It Up (2000)
Song Performer
Blue Streak (1999)
Song
Light It Up (1999)
Song Performer
Light It Up (1999)
Song
Blue Streak (1999)
Song Performer
Rush Hour (1998)
Song ("Can I Get A...")
Belly (1998)
Song
Rush Hour (1998)
Song Performer ("Can I Get A...")
Belly (1998)
Song Performer

Misc. Crew (Feature Film)

Backstage (2000)
Other

Cast (Special)

MTV Soundtrack: Tupac: Resurrection (2003)
Playa's Guide to Scarface (2003)
The 45th Annual Grammy Awards (2003)
Presenter
The 30th Annual American Music Awards (2003)
Access Granted: Ja Rule (2002)
VH1 Big in 2002 Awards (2002)
For the Troops: An MTV/USO Special (2002)
Friday Night Super Bowl Bash (2002)
16th Annual Soul Train Music Awards (2002)
Performer
The 29th Annual American Music Awards (2002)
The 44th Annual Grammy Awards (2002)
Presenter
One World Jam: A Concert For Global Harmony (2002)
Muhammad Ali's 60th Birthday Celebration (2002)
The 2002 MTV Video Music Awards (2002)
Performer
The Source Hip-Hop Music Awards 2001 (2001)
Performer
Spring Bling 2001: Beach Towel Throwdown I (2001)
The Fast and the Furious Movie Special (2001)
Def Jam Uncensored (2001)
Hard Rhymes, High Stakes (2001)
What's Next? (2001)
The 15th Annual Soul Train Music Awards (2001)
Performer
Rock'n Jock Super Bowl XXXV (2001)
2001 MTV Video Music Awards Opening Act (2001)
Performer
MTV20: Live and Almost Legal (2001)
The 28th Annual American Music Awards (2001)
Presenter
The 2001 MTV Video Music Awards (2001)
Performer
1st Annual BET Awards (2001)
Performer
MTV Cribs Presents: How to Live Large (2001)
MTV's New Year's Eve 2002 (2001)
The WB Presents: Teen People's What's Next (2001)
6th Annual Soul Train Lady of Soul Awards (2000)
Performer

Producer (Special)

America's Party: New Years Live from Las Vegas (2003)
Co-Executive Producer
America's Party: New Years Live from Las Vegas (2002)
Executive Producer

Music (Special)

Muhammad Ali's 60th Birthday Celebration (2002)
Song Performer
The 2002 Billboard Music Awards (2002)
Song Performer
Access Granted: Ja Rule (2002)
Song Performer ("Down ... Chick")
For the Troops: An MTV/USO Special (2002)
Song Performer
Friday Night Super Bowl Bash (2002)
Song Performer
Spring Bling 2001: Beach Towel Throwdown I (2001)
Song Performer
MTV20: Live and Almost Legal (2001)
Song Performer
MTV's New Year's Eve 2002 (2001)
Song Performer
The Source Hip-Hop Music Awards 2001 (2001)
Song Performer
The WB Presents: Teen People's What's Next (2001)
Song Performer
The 2001 MTV Video Music Awards (2001)
Song Performer

Life Events

1995

Began his career guesting on Mic Geronimo's "Time To Build," which featured Jay-Z and DMX

1995

Landed a deal with his then group Cash Money Click; group only released one single before one of the members was incarcerated

1998

Signed with Def Jam

1999

Released his debut album, Venni Vetti Vecci

1999

Was part of Jay-Z's "Hard Knock Life Tour," the highest grossing tour in history (to date)

2000

Released second album, Rule 3:36

2000

Made feature debut in "Turn It Up"

2001

Portrayed Edwin in the blockbuster hit "The Fast And The Furious"

2001

Remixed and rapped on Jennifer Lopez's songs "I'm Real" and "Ain't It Funny"

2002

Released fourth album, The Last Temptation

2002

Co-starred with Steven Seagal and Morris Chestnut in the action feature "Half Past Dead"

2003

Played Agent Thompson in the Wayans Brothers' comedy "Scary Movie 3"

2004

Released sixth studio album, R.U.L.E.

2004

Cast in the comedy "The Cookout," which was scripted by Queen Latifah

2005

Cast in John Carpenter's "Assault on Precinct 13," starring Ethan Hawke and Laurence Fishburne

2005

Departed from Def Jam records and took a hiatus from recording music

2006

Co-starred with Danny Trejo and Tom Sizemore in the horror film, "Furnace"

2010

Appeared in the action comedy "Wrong Side of Town"

Family

Debra
Mother
Retired nurse. Single parent.
Britney Atkins
Daughter
Born 1995.
Jeffrey Atkins
Son
Born August 2000.

Companions

Aisha Atkins
Wife
High school sweathearts; married in 2001.

Bibliography